SEO – Off Page Optimization
Off Page Optimization consists of these ranking factors which are not location on your website:
- Which websites link to you
- The number of websites linking to you
- The Google Page Rank of the website linking to you.
- The page title of the website linking to you.
- The anchor text used in the link linking to you.
- The number and type of links linking to the website that's linking to you.
- The number of outbound links on the website that is linking to you.
- The total number of links on the website that is linking to you.
- Whether or not the websites linking to you are deemed by Google as an authority website.
- The IP Address of the websites linking to you.
Analysing the competition
Search for one of your main keywords and find the top result (we'll call this Site A). Then find the first site that links to Site A we'll call this Site B. Just to make it clear, Site A is the top result for your keyword. Site B links to Site A. As mentioned previously, Site B's PageRank has an affect on Site A's position in the search results.
How Site B's on page linking to Site A is very important. The anchor/link text used should use primary keywords to describe the site. The title of Site B's link page is important, it should be noted if the title is using keywords relevant to Site A.
Ok, so now it goes a little deeper...
We have to check out how many sites link to Site B (inbound links) and how many links to other sites (outbound links) are on Site B. Count all the links (inbound and outbound) to get the link total. You want to get links from sites with a small link total. (Brad Callen states this will be discussed later).
"Authority" websites are best the best websites which link to yours. An authority website is one which ranks high in the search engines, contains lots of content and contain a high PageRank.
Another thing Brad mentions is to obtain the IP addess of Site B and the other sites linking to Site A. This is so that Google can see that many different sites with different IP addresses are linking to Site A. Google looks down on sites that link unneccesarily to different sites many times.
All this information for all the sites must be noted and analyzed so that you can see how the highest ranking site (Site A) is the highest rank site. Brad mentions that there is a tool called SEO Elite (which he is selling on his own site) does all of the above steps automatically. He then goes into detail on how to use his tool for all of this.
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Michael,
very good breakdown on analyzing a competitor’s inbound links. We built a tool to help us evaluate competitor’s links with our search engine optimization software quickly and easily. Like SEOElite, we grab the links fro Yahoo SiteExpolrer and take the time to go to each referring site, count the links on the page and calculate the PR drop, analyze the anchor text and the locations, and evaluate the authority and trust of the domain to give each links a 0-100 score. We also found that the links in YSE degrade quite quickly after the first couple of hundred links. I invite you to try our software for free and let us know what you think.